Fri, 04/23/2010 - 23:59 — admin
While some website managers want their website to appeal to everyone, others want it to appeal to themselves and their colleagues. A surprising number of organizations ignore their users entirely and base their websites entirely on an organizational perspective. This typically manifests itself in inappropriate design that caters to the managing director’s personal preferences and in content that is full of jargon.
A website should not pander to the preferences of staff but should rather meet the needs of its users. Too many designs are rejected because the silver coins boss “doesn’t like green.” Likewise, too much website copy contains acronyms and terms used only within the organization.ankertest
